In this modern world of mass advertising and constant hard sell, I'm not surprised many consumers feel jaded.
They've been smacked left, right and center by advertisers and marketers who desperately try to shove their products down their throats. And many consumers have over the years turned a blind eye and a deaf ear to all the marketing and advertising messages that swirl around them.
Fortunately for the marketer, one effective way of getting the message across has been around for centuries – and that is marketing by trust, or in modern terms, viral marketing.
In the past, people who wanted to eat something delicious or wanted to purchase a solid, quality piece of equipment would have gone to visit a particular business based on the recommendations of friends, family, or others in general.
And guess what – this form of spreading a message virally still applies in today's context!
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